Adventure is calling
This isn’t just about building a website. It’s about discovering your brand’s true identity, forging it with intention, and stepping confidently into your next chapter.
This is your call to adventure.
Are you ready to begin your brand’s hero journey?
In every great story, the hero faces a pivotal moment—a crossroads where they realize that to reach their full potential, they must step into the unknown. The same is true in life — and in business.
Every business owner faces a time when they have to choose between sticking with their status quo and taking the creative and financial risk to up level their brand.
Maybe your business’s looks fine, but it’s not attracting the right clients or leading to sales.
Maybe you’ve never launched a brand before and feel overwhelmed about where to even start.
Knowing that you want better for your brand, but not knowing exactly what will make it better can be frustrating.
Hey - I get it.
But I’ve got some good news for you. Up-leveling your brand doesn’t have to be a Herculean feat.
At Athena Technical, we know that the greatest brands are discovered from within, forged with purpose, and brought to life through thoughtful, strategic design.
Just because this is your hero’s journey, doesn’t mean you have to do it alone.
Step 1: Brand Discovery & Strategy
Your Mission: Uncover the essence of your brand—the wisdom that sets you apart.
Like most heroes’ stories, our journey begins by speaking with an Oracle… Luckily for us, we don’t need to travel far because, in this case, you are the Oracle (Surprise!). After all, who knows your brand better than you do?
Yes, you hold the wisdom within you, and my role is to help you unlock it —Together we will ask the right questions, uncover hidden insights, and reveal the essence of your brand that’s been there all along.
Artifacts:
The Athena Audit – A diagnostic assessment of your current website (if applicable), uncovering strengths, gaps, and opportunities for growth
The Oracle Session – A deep 1:1 strategy session to explore the heart of your business, uncover what makes your brand unique, who it’s meant to serve, and how to communicate its value with clarity
The Battle Strategy Session – A deep 1:1 session to refine your brand’s positioning, messaging, and target audience insights
The Hero’s Site Map – A clear, strategic sitemap outlining the website’s architecture and key user journeys
By the end of this phase, we’ll hold the map to your brand’s destiny—ready to bring it to life.
Step 2: Website Design & Development
Your Mission: Transform your raw ideas into a visually engaging, strategic website—your brand’s ultimate secret weapon.
With wisdom in hand, we enter the Forge—the sacred space where ideas are shaped into reality. Here, your brand’s ideas are shaped into something tangible—a website that isn’t just beautiful, but designed for impact.
Like blacksmiths crafting legendary armor, we combine form and function, building a site that’s as strategic as it is stunning. This isn’t just design—it’s strategy made visible.
Artifacts:
The Battle Plan – A detailed project roadmap with milestones, deadlines, and client deliverables to ensure we stay on course
The Style Sigil – A visual identity guide, including mood boards, color palettes, typography, and brand assets
The Voice of a Hero – Copywriting guidance and content editing to refine your brand’s message (Comes with landing page copywriting, and 2 other pages)
The Visibility Rune – Foundational SEO setup, optimizing your site to rise in search rankings
The First Forge – A fully responsive, custom first draft of your website designed in Squarespace or Duda,
By the end of this phase, your brand’s secret weapon—your website—will be crafted and ready for refinement.
Refining & Optimizing
Your Mission: Fortify your brand, making it resilient in the face of any challenge—consistent, credible, and conversion-ready.
Every hero needs a shield— Now that your website is forged, it’s time add an extra layer of protection. In this phase, we will polish, refine, and align every detail to create a consistent, credible brand experience.
This is where we make sure your brand’s voice is clear, your visuals are cohesive, and your website is prepared to stand strong in the face of any challenge.
Artifacts:
The Voice Tuning Ritual – Final content refinements, adjusting copy for clarity, impact, and resonance; A full consistency check to ensure visual and messaging alignment across every page
The Shield Test – Rigorous quality assurance across devices, browsers, and platforms to ensure performance and reliability
The Accessibility Ward – Basic accessibility features to make your website inclusive, user-friendly, and compliant with modern standards
The Final Forge - 2nd and 3rd website drafts are delivered during this phase
By the end of this phase, your brand won’t just look good—it will feel strong, cohesive, and unshakable.
By this point, you are battle ready! I will do my last duties as a guide on your journey, equipping you with the tools, knowledge, and support needed to manage your website like the hero of your brand you are.
Armed with wisdom from The Oracle, resilience from The Forge, and protection from The Shield, you are now ready to take on the hero’s final quest: launching your brand into the world with clarity and confidence.
Artifacts:
The Keeper’s Manual – A comprehensive walkthrough session (live or recorded) to ensure you know how to manage your website with ease
Summon the Lifeline – Optional post-launch support (hourly or retainer) so you’ll always have an ally if you need assistance on future quests
This is the moment I pass the staff to you—fully equipped with the tools, knowledge, and confidence to claim your brand’s victory.
This isn’t where your journey ends; it’s where it truly begins.
“Working with Olivia on my website was a fantastic experience. Her communication was top-notch—she listened carefully, provided valuable input, and kept me informed every step of the way. Olivia consistently delivered high-quality work ahead of schedule, making the entire process smooth and efficient.
Her design skills are exceptional. She took my vision and elevated it, creating a website that is both visually stunning and highly functional. Olivia's professionalism, creativity, and reliability make her the ideal choice for anyone seeking a top-tier web designer. Highly recommended!”
“I recently worked with Olivia, who is an incredibly talented professional who exceeded all expectations. From the moment we started collaborating, it was clear that Olivia was in a league of her own. Her ability to understand my brand's unique voice and vision was nothing short of remarkable.
She not only listened to my ideas - She anticipated my needs before I even expressed them. Her hard work resulted in a stunning website that perfectly encapsulates my brand identity. Since I’ve launched, my traffic has skyrocketed, and my conversion rates have never been higher.”
Hear from our Heros
I loved working with Olivia and it was exactly what I needed. I had so many ideas that I didn’t know where to even begin. Olivia did an amazing job taking all my visions and turning them into reality to give my customers the exact message I wanted to share with them through my site.
Working with Olivia was a game-changer for our company. Her Athena Method helped our team get a clearer vision about how we want to come across and she helped us organize our ideas into a logical, user-friendly structure.
Olivia’s guidance in refining our vision and mission was so helpful, and her content writing brought everything together across the site. She even found a photographer for our team’s headshots. She did all of this in a timely manner, helping us go live in a matter of weeks. I can’t recommend her enough!
Go to our services page
Athena Audit
Meet your travel companion
My name is Olivia and I will be the one guiding you through your journey. With a long background in entrepreneurship and human-centered design, I am incredibly passionate about building brands that inspire and convert - with a touch of magic!
Things to know about me:
I love a theme
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Set up a time with our lead design expert to discuss your goals for your business. We would love to hear from you and see if Athena Technical could be a good fit to bring your vision to life.